Financial services firm Natixis invested in France-based retail management software provider Wynd yesterday as part of a €72m ($81.8m) funding round.
Investment firm Sofina and BNF Capital also participated in the round, according to TechCrunch, and it boosted the company’s overall funding to more than $121m.
Founded in 2014, Wynd has built a cash management software platform that allows retailers to centralise and process orders from every channel, both online and offline.
Natixis invested through a strategic partnership that will involve the companies joining to develop a product that can manage point-of-sale functions, payment and orders. Wynd will also explore partnerships with Dalenys, the e-commerce services provider majority owned by Natixis since late 2017.
Pierre-Antoine Vacheron, CEO of Natixis subsidiary Natixis Payments, said: “We are delighted to tie up with Wynd and work together to provide retailers with a practical omnichannel solution that will make a decisive contribution to developing their sales and securing customer loyalty over the long term.
“This service can be combined with online and omnichannel payment solutions already on offer from Natixis Payments, particularly from our fintech Dalenys. The solution will also be available for franchise networks via our third-party collection solutions.”
Wynd received $7.8m in series A funding from telecommunications firm Orange and venture capital firm Alven Capital in 2015.
The company subsequently added $31.7m in a 2016 series B round featuring Orange subsidiary Orange Digital Ventures, catering services provider Sodexo’s corporate venturing unit, Sodexo Ventures, and state-owned investment bank BPIfrance.
