Tag Commander, a France-based provider of digital marketing services, has raised €1.5m ($2m) from XAnge Private Equity, which invests on behalf of France’s main postal service, and three business angels.
The angels included Thierry Petit from Showroomprivé and Patrick Robin from 24h00.fr.
Founded in October 2010, Tag Commander has more than 80 clients, including Auchan, Boulanger, CDiscount, Fnac.com, La Redoute, Bouygues Telecom, Air France/KLM, Europcar, Match.Com, Groupalia (ESP) and Décathlon, of which 25% are international.
Rodolphe Menegaux, investment director at XAnge, said: “Online marketing is a targeted sector for investment through our multi-corporate venture fund. Owing to increased competition for audiences, proficiency in managing digital marketing tools has become a must for companies with a web presence. In an environment in which marketing strategies are becoming ever more complex, Tag Commander meets the needs of marketing managers by giving them the required agility, the needs of technical managers by enabling them to optimize the performance of tag loading and the needs of online organizations by increasing the ROI [return on investment] of their digital investments.”
This investment is the fourth by the XAnge Capital 2 fund, which focuses on the digital world and held it’s first closing at €60m in December after France’s La Poste and La Banque Postale recommitted.
Tag Commander was advised by Dixmillevolts with legal counsel from Valluet-Achache, while law firm Orrick aided XAnge.