Xperiel, the US-based developer of a platform for immersive experience app development, has raised $7m in a round featuring baseball team Los Angeles Dodgers and, according to Fortune, sports league Major League Baseball.
The round also included a raft of angel investors including Diane Greene, internet technology provider Google’s head of cloud computing, as well as Uber co-founder Garrett Camp, John Hennessy, Scott Cook, Dave Scially, Gary Green and Andy Bechtolsheim.
Xperiel has created a platform that enables developers to build cloud-based, device-agnostic apps that can interact with real-world systems to provide information and functionality. Its target customers include sports stadiums, theme parks, retailers and apartment buildings.
Alex Hertel, CEO of Xperiel, said: “With the Xperiel platform, our customers are radically reducing the time and cost required to develop and launch applications, engaging their audiences with compelling and effective content, and blanketing their physical real estate and digital assets with a universal fabric that connects everything to the [internet off things].”