AAA Yaguara strikes Chord as the right acquisition

Yaguara strikes Chord as the right acquisition

Gradient Ventures, the artificial intelligence fund run by internet technology provider Google, exited US-based customer data software producer Yaguara yesterday in an acquisition of undisclosed size by commerce technology provider Chord.

Founded in 2016, Yaguara has developed a software platform that helped businesses utilise data to better understand and serve their customers.

The company announced in March 2020 it had raised $7.2m in a round led by Foundation Capital and backed by Gradient Ventures, Rainfall Ventures, Zelkova Ventures and assorted individuals, following $30,000 in earlier convertible note financing.

By Robert Lavine

Robert Lavine is special features editor for Global Venturing.