Internet company Yahoo acquired Luminate, a US-based platform for interactive images, on Friday for an undisclosed amount, providing exits to internet company Google and mobile device maker Nokia.
Founded in 2008 as Pixazza, Luminate created an image advertising and related content network it claimed served more than 180 million people each month. It has halted its in-image services as of the close of the deal.
The company had raised approximately $28.5m in funding, including $10.7m from a 2012 series C round led by Nokia Growth Partners, Nokia’s corporate venturing unit, and which also featured Google Ventures, Google’s corporate venturing subsidiary.
Other investors in Luminate to exit through the acquisition include August Capital, CMEA Capital, Shasta Ventures, Foundation Capital and Webb Investment Network.