Yotpo, the Israel-based developer of a customer-based content marketing platform, closed a $15m series B round yesterday backed by investors including conglomerate Access Industries.
Investment firm Marker led the round, which also included fund-of-funds Vintage Investment Partners and VC firms Innovation Endeavors and Blumberg Capital.
Yotpo provides software that helps businesses generate online content through brand, site and product reviews. The funding will support product innovation and the opening of an office in New York in order to boost the company’s US presence.
Yotpo has now raised $30m since it was founded in 2011, including $10.7m in a January 2014 series A round led by Blumberg Capital that included Rhodium, Gandyr Group, 2B Angels, Magna Capital Partners, Plus Ventures and undisclosed strategic investors likely to include Access.
Tomer Tagrin, chief executive of Yotpo, said: “Yotpo has taken great care in developing a platform that appeals to both mobile consumers and the brands trying to reach them.
“We are proud to see such a large number of investors eager to rally behind our product and join us in this stage of accelerated growth and innovation as we help our customers see the power of customer content marketing.”