YottaMark, a US-based developer of fresh food traceability platform HarvestMark, has raised $24m in its series D round from a consortium including the corporate venturing unit of food maker General Mills.
Venture capital firm Westbury Partners led the round, and was joined by peers Fairhaven Capital, ATA Ventures, Thomvest Ventures and Granite Ventures as well as General Mills Ventures, according to news provider PEHub, although the company’s spokesman declined to confirm and General Mills was unavailable.
The company said it had previously raised $29m, including $8m in its C round in November 2009 and $10m in its B round in July 2008.