Data and analytics provider YouGov has completed the acquisition of Portent.io, a US-based social analytics platform for the film and television industry that is also a portfolio company, for an undisclosed price.
Founded in 2014, Portent.io combines artificial intelligence technology with digital, social, survey and marketing data to help marketers and brands track the impact of their campaigns. It works with film and TV content producers such as Paramount, Sony, Lionsgate and the BBC.
Following the acquisition, Portent.IO will be rebranded as YouGov Signal and its technology will be extended to other sectors in addition to the entertainment industry. YouGov said it was an early investor in the company but don’t not reveal details of that investment.
Portent.io said in a statement: “In terms of data, we have already started to add more news, blogs and review sites and plan to also add Amazon reviews, Yelp reviews, custom industry specific discussion forums and much more.
“This will be extremely useful for YouGov’s existing brand clients to help them get a more “365 view” of their customer and brand perception.”