Online video advertising company YuMe has added another $10m to its latest round, according to an amended filing with US regulator Securities and Exchange Commission on May 23.
The funds were raised from venture firm WestSummit Capital, according to news provider TechCrunch, in a report linked to by WestSummit’s website.
In November last year YuMe raised $12m in funding from Samsung Ventures, the corporate venturing unit belonging to electronics conglomerate Samsung, and venture capital (VC) firm Translink Capital.
The latest investment takes YuMe’s overall funding to about $77.5m since its founding in 2004. The total includes a November 2010 investment by corporate venturing unit Intel Capital, reported by TechCrunch to be $5m.
YuMe’s other investors include VC firms Khosla Ventures, DAG Ventures, Accel Partners, BV Capital and Menlo Ventures.
The video advertising technology YuMe develops allows publishers to monetise their digital output and businesses to plan campaigns ranging across digital platforms. YuMe currently produces the only advertising technology to be built into televisions, Blu-ray players and connected platforms.