Zamplus Technology, a China-based professional internet data service provider, has raised an undisclosed amount of investment capital from Chinese lead investor Northern Light Venture Capital, which was joined by Intel Capital, Intel’s corporate venturing unit.
In March of this year it was reported by news provider SinoCast Daily Business Beat via Comtex newswire that Zamplus raised a series A round of investment up to $20m by Northern Light Venture Capital, marking the largest A round investment by any company in the Chinese data service provider sector. Greylock Partners and New Enterprise Associates are limited partners in its NLVC III fund
Keven Tang, chief executive of Zamplus Technology, alongside his team will use the funds to improve customer service capabilities, expand its range of services and gain new market share.
The news of the funding follows Zamplus Technology’s recently launching its core product, Zampda, a real-time internet audience advertising delivery system. Through data processing, including large-scale computing and analysis and automatic machine learning, the service claims to provide targeted ad delivery services for enterprises, especially large brand advertisers.
Christine Wu, investment director of Intel Capital China, said: “The professional data service industry boasts broad market prospects. There are both epochal opportunities and unprecedented challenges. Intel Capital is committed to supporting and promoting the continuous innovation and healthy development of the internet data service industry in China.”
“The cooperation with Zamplus is strategic,” added Ying Wang, vice-president of Northern Light Venture Capital. “Precision and in-depth services on the basis of data are the future of the internet industry, and we will support enterprises that exhibit the innovative entrepreneurial spirit of the times to promote the development and achievements of the industry.”
Press reports have also said that Zamplus has plans to set up a branch in Silicon Valley, California.
Founded in 2011, the company has provided services for a number of Fortune 500 companies. Among the top-ten Chinese enterprises in Internet vertical fields listed in the United States, six are using products and services provided by Zamplus.