AAA Ze Box and PSA Unboxed ship innovation

Ze Box and PSA Unboxed ship innovation

France-based container transportation and shipping company CMA CGM partnered Singapore-based port operator PSA International on Tuesday to collaborate on digitisation and innovation in the shipping and supply chain sectors.

The two signed the memorandum of understanding through their respective corporate venturing units, Ze Box and PSA Unboxed.

They will collaborate on growing each other’s ecosystem by pooling resources, addressing industry problems through their corporate innovation programs and support each other’s mentorship programs.

Ze Box will open a satellite office in PSA Unboxed’s premises. One of the partnership’s goals will be to test ideas, improve operational efficiency and leverage each other’s capabilities and market exposure.

Rodolphe Saadé, chairman and chief executive of CMA CGM Group, said: “Through this collaboration, we will mentor startups and offer them access to key knowledge and expertise, so that they are well-placed to succeed.

“This partnership will accelerate our digital strategy to achieve better customer experience and operational efficiency.”

Tan Chong Meng, group chief executive of PSA International, said: “Logistics is a team sport, and PSA and CMA CGM have different and yet complementary strengths in the global supply chain.

“This technological collaboration will add depth and diversity to our respective innovation efforts, as we seek to co-create meaningful and impactful solutions in the face of technological disruptions and changing customer needs.”

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