The US sports technology company, Zepp, which has developed clever and easily applicable sensor gadgets to improve sportsmen on their game, such as The Zepp Sensor and bat mount that allows batsmen to get feedback on their swing, has raised $15m in what is its first reported funding round.
The deal was led by GGV Capital with participation from Legend Capital, which is a corporate venturing unit and subsidiary of Lenovo Group, Media group Bertelsmann and Cherubic Ventures. The company’s chief executive officer, Jason Fass, said that the company did however raise $5m prior to this round brining its total funding to date to $20m.
The latest round of funding will be used towards expanding its product range and hiring staff in all areas of the business.
According to Fass, 2013 was an incredibly exciting year for the company “filled with dozens of app updates, tons of new features, and an entirely new multi-sport product line”. The Zepp Motion Engine is now being used daily by thousands of athletes across all skill levels in baseball, golf and tennis.