US-based mobile health startup Zest Health closed its series A round featuring Zaffre Investments, the corporate venturing subsidiary of insurance provider Blue Cross Blue Shield of Massachusetts, at more than $6m.
The oversubscribed round also incuded 7wire Ventures, which incubated Zest in 2013, as well as Lightbank, Martin Ventures, Dallas Venture Partners and LSAN Azimuth Ventures.
Zest’s mobile app, dubbed Smart Concierge, helps users navigate the large number of healthcare insurance offerings while taking into account benefits, costs and personal preferences. The app then lists suitable options on the Zest Health marketplace.
Pete Sally, director of Zaffre Investments, said: “There is a need to customise communications with consumers so they can effectively use their health benefits.
“Zest Health is aggregating sophisticated consumer health information and delivering it in a digestible mobile platform. Zest Health helps consumers better understand their benefits and the impact their care choices will have on their personal finances and schedules.”