Burda Principal Investments, a subsidiary of media group Hubert Burda, co-led a $17m series B round for Singapore-based fashion e-commerce marketplace Zilingo with venture capital firm Sequoia Capital today.
The round included technology and trading firm Susquehanna International Group (SIG) as well as VC firms Beenext, Venturra Capital and Wavemaker Partners, and private investors Tim Draper and Manik Arora.
Zilingo operates an online platform that sells fashion, lifestyle, jewellery and beauty items to customers on behalf of small-scale offline brands and designers.
The company also offers sellers discounted access to services such as logistics, cataloguing and photography and video production.
The new funding comes after Zilingo entered the Indonesian market in May this year, and it will use part of the series B proceeds to expand in that market.
Zilingo has also earmarked funding for general brand building that will involve adding offline marketing to the company’s existing digital advertising.
The company received $2m in seed capital in 2015 from Sequoia India and angel investors including Teru Sato, Beenext’s founder, and $8m in a September 2016 series A round featuring SIG, Venturra Capital, Sequoia India and, according to Tech in Asia, Beenext and internet company Digital Garage.