AAA 2012’s design issues

2012’s design issues

Design continues its march towards the concepts of networked and global-local. If you connect the dots amongst movements like Design for America and platforms like Kickstarter and OpenIDEO, you can start to see these ecosystems for design-led problem solving. It’s not just crowdsourced logos and it’s not just cottage industry reinvented.

So what’s next? I think we’re in the midst of these changes and some very cutting edge companies and organizations are figuring these out, but I’d expect them to be more mainstream and talked about in 2013 and 2014.

Incubation is the next innovation. As design and innovation capabilities continue to permeate organizations and the entrepreneurial landscape changes, companies will learn to systematically design, develop, pilot, and incubate new businesses. Incubation and corporate venture capital aren’t new ideas. What’s new is the network infrastructure to tap into talent, the accessibility of lean approaches to building businesses, and new interdisciplinary/entrepreneurial team structures.

This prediction was first published in Smarter Planet:

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