Germany-based customer engagement analytics service Zeotap has boosted its series C funding to $71.5m having closed an $11m extension featuring Liberty Global Ventures, a subsidiary of mass media group Liberty Global.
Various software-as-a-service and retail-focused senior executives including Richard Pennycook filled out the third tranche.
Venture capital firm SignalFire’s Breakout Fund provided $18.5m in series C funding for Zeotap in November 2020 that followed a $42m tranche four months before that included advertising technology provider MediaMath affiliate MathCapital, Kathaka, Neue Capital, TTCER Partners, Coparion, European Investment Bank and the German government.
Founded in 2014, Zeotap has built a customer intelligence software platform that enables organisations to grasp consumer behaviour through first-party data examination. In addition to its home country, it is present in other European countries including the UK as well as the Asia-Pacific region.
The company has secured $90m in total, having completed a $12.8m series B round in 2017 featuring navigation technology provider Here, New Science Ventures and returning backers Iris Capital and Capnamic Ventures as well as multiple private investors. Its shareholders also include HitFox.
Kay Schwabedal, chief digital officer of Virgin Media O2, a joint venture between Liberty Global and telecommunications firm Telefónica, said: “Zeotap’s drive to put privacy at the heart of customer data initiatives is unique in the space and arrives exactly when the market needs it more than ever.
“It is no surprise that this has resulted in an incredible growth trajectory, and we are thrilled to be on board to support this mission.”
