Act-On, a US-based software provider backed by US-based computer equipment makers Cisco, has raised $16m in series D funding led by Northwest Venture Partners. Return backers Trinity Ventures, US Venture Partners and Voyager Capital also participated.
Act-On previously raised $10m in its Series C round, which was led by Cisco, and $4m in B round.
Act-On Software allows business users to integrate their customer relationship management efforts across a variety of tools in one interface. It uses ‘crowd-sourcing’ to suggest ways to improve marketing for its clients. The company currently integrates with Salesforce.com, WebEx and Microsoft Outlook.
Northwest Venture Partners (NVP) is a global investment firm that makes early to late stage venture and growth equity investments in the information technology and consumer Internet sectors. NVP manages more than $3.7b in capital and funded more than 500 companies.