E-commerce group Alibaba has led a RMB90m ($13.3m) round for Bingkun Digital Technology, the China-based retail technology developer also known as Pekon, 36Kr has reported.
The round also featured LightHouse Capital Management, an investment management firm that took part as an existing investor. The round boosted Pekon’s total funding to RMB110m.
Pekon provides technology for brick-and-mortar retailers, particularly in the cosmetics space, including point-of-sale, marketing analytics and customer relationship management software, managing more than 100 million transactions a year.
The funding was raised in the wake of the company forming a new division that will focus on services supporting retail operations, and is working on brand management software that will help operate customised services including on-demand delivery of products.