App Annie, a China-based analytics service for mobile device applications which is backed by investors including IDG Capital Partners, the corporate venturing unit of publisher International Data Group, has released a new version of its store analytics tool App Annie Analytics. The new version includes a new analytics API and an App Annie mobile app.
App Annie is used by app publishers and their investors alike, to track the sales success of apps.
Bertrand Schmitt, chief executive officer of App Annie, said: “We began App Annie with the vision of creating a secure, comprehensive solution that allows publishers to track, analyse and manage sales and download data for their apps across multiple app stores and geographies. In order to bring that vision to life, we invested heavily in developing the App Annie Analytics mobile app and API. Armed with these free-to-use tools, in addition to our updated Analytics offering, we think app publishers worldwide can make better, smarter decisions and take their apps to the next level.”