App Annie, a provider of mobile app ranking data and analytics, closed a $55m series D round today backed by investors including IDG Capital Partners.
IDG Capital, the China-based corporate venturing affiliate of IT publishing and events company International Data Group, was joined by venture capital firms Institutional Venture Partners, which led the oversubscribed round, Sequoia Capital and Greycroft Partners.
App Annie previously raised $17m of series D capital from IDG, Greycroft and Sequoia in May 2014, but the latest funding does not represent an extension of that funding.
Founded in China in 2010, App Annie provides mobile app analytics as well as a ranking system covering the relative popularity of different apps. It raised the cash in conjunction with the launch of Usage Intelligence, a new feature that adds new metrics such as active users, time spent, usage frequency and retention, to its offering.
The company has now raised $94m in overall funding, and its existing investors include E.Ventures, Infinity Venture Partners and Kii Capital. IDG Capital also participated in its $6m series B round in 2012 and a $15m series C the following year, after supplying a $1m seed investment in 2011.
Bertrand Schmitt, chief executive of App Annie, said: “The worlds of mobile technology, analytics and big data are truly colliding and we’re building a new kind of intelligence platform for the mobile app economy.
“App Annie now integrates app sales, search, advertising, demographics and usage data into one unified, standardised platform. Any company that wants to remain relevant is now an app publisher, and we are confident they will all need App Annie to move their mobile business forward.”