Appboy, a US-based provider of marketing automation for apps, has secured $15m in a series B round that featured IDG Ventures, a corporate venturing subsidiary of media and research group IDG.
The oversubscribed round also included venture capital firms InterWest Partners, which led the round, Icon Venture Partners, Blumberg Capital and T5 Capital.
Appboy is a provider of marketing automation for mobile apps. The new funding will be used to support the company’s continued growth, and to expand its sales and marketing capabilities.
The company raised $7.6m in a series A round in 2013 from IDG Ventures, Blumberg, T5, Bullpen Capital and Accelerator Ventures.