GV, the corporate venturing unit formerly known as Google Ventures, has exited US-based deep data analysis technology provider Lattice Data in an acquisition by computing company Apple, TechCrunch has reported.
Apple paid “around $200m” for Lattice and the deal closed two weeks ago, a source told TechCrunch.
Founded in 2015 and based on technology from Stanford University research project DeepDive, Lattice is developing machine learning software that can convert unstructured ‘dark’ data like text or images into structured data that can be analysed.
The company had raised $20m from GV, which invests as a subsidiary of internet and technology group Alphabet, as well as venture capital firm Madrona Venture Partners and In-Q-Tel, the VC arm of the US intelligence community, according to TechCrunch.
The acquisition and the fact GV and Madrona were investors in Lattice was first reported by Fortune, which put the acquisition price as between $175m and $200m.