AAA Apprupt applies itself to new round of capital

Apprupt applies itself to new round of capital

Germany-based mobile advertising performance network Apprupt secured funding described by the firm as being in the "considerable seven-digit Euro" range, on Friday.

Apprupt raised the funding from T-Venture, the corporate venturing division of Germany-based telecommunications company Deutsche Telekom, venture capital fund Neuhaus Partners and the German government-owned development bank KfW. All three previously invested in Apprupt’s May 2010 series A round.

Apprupt uses its recommendation formats for mobile applications (apps) to help app publishers reach consumers and monetise their user traffic. The financing will be used to hire additional sales staff and invest further in Apprupt’s advertising technology base.

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