AppsFlyer, a US-based marketing data analytics provider, raised $56m on Tuesday in a series C round featuring telecommunications firm Deutsche Telekom’s corporate venturing unit, Deutsche Telekom Capital Partners.
The round included investment bank Goldman Sachs’ Private Capital Investing division, Eight Roads Ventures, which is part of financial services group Fidelity, Qumra Capital, Magma Venture Partners and Pitango Venture Capital together with its Pitango Growth fund.
Founded in 2011, AppsFlyer has built a platform that processes billions of mobile actions each day in order to provide a range of data measurement tools used by marketers to more precisely target consumers.
The funding will be used to expand further into Asia as AppsFlyer seeks to grow its operations and partnerships in the region.
The company, which aims to eventually supply measurement that covers mobile, web, TV and offline advertising, is also considering strategic acquisitions.
Oren Kaniel, co-founder and CEO of AppsFlyer, said: “In the past two years we delivered some game-changing products that fundamentally make marketing more accessible, measurable and predictable.
“This funding round will continue to fuel our product development and advance our strategy to build the ultimate measurement platform for marketers.”
AppsFlyer, a graduate of software provider Microsoft’s Israeli accelerator, has now raised $84m altogether, including $20m from Magma Venture Partners, Pitango Venture Capital and Eight Roads, then known as Fidelity Growth Partners Europe, at the start of 2015.