US-based marketing data analytics platform AppsFlyer picked up $210m in a series D round yesterday featuring Deutsche Telekom Capital Partners, (DTCP) the corporate venturing arm of telecommunications firm Deutsche Telekom.
General Atlantic led the round, which also included investment bank Goldman Sachs’s Growth division as well as Qumra Capital, Pitango Venture Capital and Magma Venture Partners.
AppsFlyer has created a platform that offers comprehensive measurement and analytics tools for marketing teams to more precisely target customers, while respecting users’ privacy.
The company serves more than 12,000 clients, such as retailer Macy’s and broadcaster HBO. It has not revealed what it intends to do with the funding, but the round comes on the heels of a fivefold increase in annual recurring revenue.
Alex Crisses, managing director at General Atlantic, and Anton Levy, co-president and global head of technology at the same firm, have joined AppsFlyer’s board of directors.
AppsFlyer has now raised a total of $294m in equity financing since it was founded in 2011.
The company previously received $56m in a series C round in 2017 also backed by DTCP as well as Goldman Sachs’s Private Capital Investing unit and Eight Roads Ventures, an investment arm of financial services group Fidelity.
Qumra, Magma and Pitango, with its Pitango Growth fund, also took part in the series C round. Eight Roads, then known as Fidelity Growth Partners Europe, had already participated in $20m series B round in 2015 together with Magma and Pitango.
