China-based mobile marketing technology developer OptAim has raised $10m in series A funding from Bertelsmann Asia Investments, a subsidiary of media company Bertelsmann, China Money Network reported yesterday.
Founded in Beijing in 2012, OptAim uses digital signal processor and big data technology to help improve the service provided by online advertisers and app developers.
The company’s system is connected to services operated by advertising platforms including those run by internet portal Tencent, e-commerce website Taobao and search engine Baidu.
Tang Jian, founder and CEO of OptAim, said: “The company has grown 500% or more compared to last year, thanks to efficient marketing and profitable trades. The series A infusion would be invested in product and technology research and development, strengthening up marketing and expanding into overseas markets.”