AAA BGF gets in the Zone with $9m

BGF gets in the Zone with $9m

UK-based digital marketing company Zone has received £6m ($9m) of equity funding from growth equity fund Business Growth Fund (BGF).

Launched in 2000, Zone provides blog and video-based customer relationship management and content creation for businesses which include beverages producer Coca-Cola, telecommunications firm BT and retail chain Tesco.

As part of the deal, BGF senior investment manager Mark Nunny will take a minority stake in the company, which employs 180 people across offices in London, Bristol, Berlin and Cologne.

BGF is backed by UK banks Barclays, HSBC, Lloyds, RBS and Standard Chartered. Founded in 2011, it has £2.5bn of funds with which to make long-term equity investments.

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