Bing Fund, the corporate venturing unit of US-listed software provider Microsoft, has made its fourth public investment by backing local dating website LikeBright.
Rahul Sood, manager of the Bing Fund, named after Microsoft’s search engine, said: “LikeBright is innovating matchmaking in two fundamental ways – by socializing the process, and introducing better balance between men and women users…[as] on competing sites, men outnumber woman by a ratio of 4-to-1.
“What LikeBright does is leverage your existing connections on social networks to help people meet their friends’ friends and match their friends up.”
Bing’s previous deals include Selectable Media, an advertising platform that lets people see online content and services in exchange for viewing and interacting with brand advertising, Buddy Platform and Pinion Tech.