UK-based online florist Bloom & Wild has secured £75m ($102m) in a series D round that included media company Hubert Burda’s corporate venturing unit, Burda Principal Investments, Tech.eu reported today.
The round was led by venture capital firm General Catalyst and also featured Index Ventures, Novator, Latitude Ventures and D4 Ventures.
Bloom & Wild runs a flower delivery service it says was responsible for 4 million deliveries across the UK, Ireland, Germany, Austria and France in 2020, a year when it became profitable for the first time.
Aron Gelbard, co-founder and chief executive of Bloom & Wild, told TechCrunch: “It has been a real joy and privilege to help keep our customers connected with their loved ones when we’ve all been missing being able to see our friends and family.
“We have certainly seen strong sales during periods of national restrictions across our markets, but sales have held strong during periods of relatively limited restrictions as we’ve retained new customers and converted many of our new recipients too.”
MMC Ventures, Samos Investments, Catamaran Ventures and Scott Sage supplied $3.9m in series A funding for the company in 2015 before Burda Principal Investments led a $4.7m round that included MMC Ventures and undisclosed individuals two years later.
Bloom & Wild added $19.5m in a 2018 round led by private equity firm Piper and backed by Burda Principal Investments, MMC Ventures and unnamed private investors.
Photo courtesy of Bloom & Wild Ltd.
