Bonobos, a US-based online clothing store for men, has extended its round to $30m from a consortium including local retailer Nordstrom.
Alongside Nordstrom in the round were venture capital firms Glynn Capital, Mousse Partners, Accel Partners, Lightspeed Ventures Partners and Forerunner Ventures.
In April last year, US-based retailer Nordstrom led an initial close of the round at $16.4m.
News provider PandoDaily, which first reported the $30m round, said Bonobos was in in Nordstrom 70 stores with its trousers and 20 stores with its shirts, and quoted David Glynn, founder of Glynn Capital, as saying: “The Nordstrom thing was a huge deal for us, not only their investment but their commitment to growing the brand in their stores.
“Nordstrom told us the sales people were just flocking to that brand when customers came in because the story made sense. The story, the demographic appeal, and the fit of the clothes were just something you don’t find everywhere.”
Before the $30m fundraising, the company had raised approximately $42m, based on an estimate from its regulatory filings. In January 2012, Bonobos raised $8m of a planned $15m round, according to this SEC filing
In December 2010 the company raised $18.5m of a planned $20m, according to another filing, as well as a $4m round that same month.
In 2009 the company raised $3m, this filing said
While in 2008 the company raised $750,000, another filing said.