Australian-based Brandscreen, a provider of real-time media trading technology which connects media buyers and trading desks, has closed its Series B round of funding at $11.2m. The funding was led by the Australian-based investment bank Macquarie Capital Group, which has $339bn under management, and saw participation from SingTel Innov8, the corporate venturing fund of Singapore Telecommunications and Southern Cross Venture Partners. Brandscreen is part of the Facebook exchange, an ad exchange launched by the social networking site, which just hit a billion users, that enables advertisers and agencies to bid for ad space on Facebook.
Brandscreen, which was established in 2006, already reaches 84% of the online community in the Asia Pacific region and raised $2.5m in a Series A round in 2010. Chief Executive of Brandscreen, Julian Tol, said of the deal: “Brandscreen will use the funds to accelerate our drive to be the Number One digital media trading platform in major APAC markets: Australia, China, Japan, Korea, India and South East Asia. We have the product, the relationships and the team to continue to build on our position in the Asia-Pacific market.”