Brandwatch, a UK-based social media analytics provider backed by media data producer Gorkana, secured $33m in a series C round led by corporate-backed venture capital firm Partech Ventures yesterday.
Growth-stage equity fund Highland Capital Partners Europe and venture capital firm Nauta Capital also took part in the round.
Brandwatch’s technology analyses social media conversations for mentions of a specific company, enabling customer support staff to react to feedback. The platform supports 44 languages and claims to filter out spam messages.
The cash will help Brandwatch further develop its offering, and will support the creation of an app ecosystem and the formation of partnerships with other businesses in the social media analytics space. The company also plans to open more international offices.
Omri Benayoun, general partner of Partech Ventures, will join Brandwatch’s board of directors in conjunction with the round.
Gorkana invested in Brandwatch’s $22m series B round in May 2014, which was led by Highland Europe affiliate Highland Capital Partners and backed by Nauta Capital. Gorkana also participated in a $6m series A round in 2012 that was led by Nauta.
Gorkana provided $1.2m in seed funding for Brandwatch in 2010. London Business Angels supplied a total of $835,000 in angel capital in 2006 and 2007, but partially exited as part of the 2014 series B round.
Partech manages several corporate-backed funds, including a $227m growth fund backed by automotive company Renault, supermarket chain Carrefour, insurance providers CNP Assurances and AG2R La Mondiale, payment services provider Ingenico Group and France’s public investment bank, Bpifrance.