US-based mobile commerce software provider Button secured $30m yesterday in a series C round that included financial services firm Capital One’s strategic investment vehicle, Capital One Ventures.
The round was led by Icon Ventures and also featured fellow venture capital firms Redpoint Ventures, Norwest Venture Partners (NVP) and DCM Ventures. Jeb Miller, a general partner at Icon Ventures, is set to join the company’s board of directors in connection with the round.
Button has built a platform that enables the owners of mobile apps and websites to embed commerce tools in their offerings to generate more income.
The series C cash will support product development, international growth and recruitment as the company looks to also extend its range of strategic partnerships.
Capital One Ventures partner Aman Sharma said: “Button has become a leading platform for enhancing monetisation and engagement strategy in mobile commerce.
“Button’s technology is enabling brands to bolster their revenue strategy in the fast-growing mobile economy; we could not be more excited to support the team as they continue to build a better way to connect with customers and do business in mobile.”
The company has now raised more than $64m since it was founded in 2014, having received $20m in a January 2017 series B round led by NVP that also featured Redpoint, DCM and Greycroft.
Button’s other investors include VaynerRSE, the VC firm co-founded by advertising agency VaynerMedia. It joined Redpoint, Greycroft, DCM, Slow Ventures and angel investor David Stern for a $12m series A round in 2015, having backed the company’s $2.3m seed round the year before.
