Direct-deal advertising marketplace Chartboost secured $2m in series A financing on Monday from backers including SK Telecom Ventures, the corporate venturing unit operated by SK Telecom, the telecommunications division of South Korea-based conglomerate the SK Group.
Also participating in the round were venture capital (VC) firm TransLink Capital and XG Ventures, the early stage VC fund formed by ex-Google executives.
Chartboost provides an online marketplace where mobile game developers can buy and sell advertising from each other directly. The developers also have access to an analytics system which can track their advertising performance and combine promotions and direct-deals across the Chartboost marketplace.
Rob Trice, senior managing director at SK Telecom Ventures, said: "Chartboost’s platform provides free ad serving technology that is ideally positioned as a ‘game changer’ versus traditional ad networks by connecting developers one-on-one and cutting out the middle man."