Chartboost, a US-based direct-deal advertising marketplace for games developers backed by SK telecom’s corporate venturing unit, has raised $19m in its series B round.
Venture capital firm Sequoia Capital led the round as a new investor in Chartboost.
In October 2011, Chartboost secured $2m in its series A round from backers including SK Telecom Ventures, the corporate venturing unit operated by SK Telecom, the telecommunications division of South Korea-based conglomerate the SK Group.
Also participating in the round were venture capital (VC) firm TransLink Capital and XG Ventures, the early stage VC fund formed by ex-Google executives.
Chartboost provides an online marketplace where mobile game developers can buy and sell advertising from each other directly. The developers also have access to an analytics system which can track their advertising performance and combine promotions and direct-deals across the Chartboost marketplace.