US-based media and marketing company Clique Media Group (CMG) has secured $15m in a round featuring e-commerce firm Amazon and Bertelsmann Digital Media Investments (BDMI), a subsidiary of media group Bertelsmann.
The round was co-led by venture capital firms Greycroft and E.ventures, and included WndrCo, the media investment vehicle formed by former Walt Disney Company chairman Jeffrey Katzenberg, and boutique investment bank LionTree.
Founded in 2006, CMG grew from a single website to a company that incorporates several fashion media platforms as well as digital marketing services.
The company launched its first clothing line in 2016, and will use the new funding to expand its consumer products activities, editorial output and in-house advertising technology.
The round increased CMG’s total funding to $28m, and follows an $8m series B round in 2015 that was led by Amazon and backed by BDMI, Greycroft, Lerer Hippeau Ventures, Advancit Capital, Mesa Ventures and Double M Partners.
CMG co-founder and CEO Katherine Power said: “Over the past 11 years, we have evolved from a single fashion website to a portfolio of brands that combines the power of data science with editorial intelligence to create shoppable content and products that millennial women and Gen Z girls crave.
“We are excited to have the backing of partners that value digital companies, technology and consumer brands.”