US-based online commerce platform Plum District secured $20m in series C funding on Thursday from investors including Comcast Ventures, the corporate venturing division of media and telecommunications conglomerate Comcast.
The round was led by venture capital (VC) firm General Catalyst Partners, with participation from VC firm Kleiner Perkins Caufield & Byers (KPCB) and Duke University.
KCPB and General Catalyst were previously the investors for Plum District’s $8.5m series B round in January, while Plum District’s series A round raised $2.1m in July 2010.
Plum District offers a daily deal service that is similar to Groupon’s, but aimed at mothers. The deals are negotiated with outside merchants by the company’s ‘mom consultants’.
The equity will be invested in enhanced customer services and technology, as well as in expanding Plum District’s span from the 27 US markets in which it currently operates.
In addition to the capital, Amy Banse, managing director at Comcast Ventures, will join the Plum District advisory board. Neil Sequeira, a partner at General Catalyst, and Raul Vazquez, former chief executive officer of Walmart.com, will join the board of directors.