China-based protein food brand Ffit8 has raised an eight-digit dollar amount in a series A round led by Bertelsmann Asia Investments, a corporate venturing arm of media conglomerate Bertelsmann.
Conglomerate Fosun’s RZ Capital vehicle also took part in the round, as did Houwei Capital, a private equity arm of broadcaster Hunan Broadcasting System, and Microidea Technology, the influencer-focused marketing agency known as Weinian in China.
Founded in 2019, Ffit8 produces and sells healthy meal substitutes such as protein bars and milkshake targeting the young, digitally native part of the Chinese population that has a sedentary and inactive lifestyle.
Fosun RZ Capital had already led a round for the company that was also sized at tens of millions of dollars, in July this year, participating alongside angel investors Li Jing and Dai Jun.
