Dayima, a China-based, female-oriented social network that also acts as a period tracker, has raised $30m in a series C round from investors including Bertelsmann Asia Investments, a subsidiary of media corporation Bertelsmann, Chinese internet news source 36kr reported on Friday.
Venture capital firms Ceyuan Ventures and Sequoia Capital China also invested in the round, and Dayima has now secured $45m from the three firms across three rounds.
Dayima is set to invest the funds in more effectively mining its user data to enhance its marketing and branding. The company believes its service, which has 45 million registered users and 3.2 million daily users, can be incorporated into other smart health products in future.