US-based marketing software provider Demandbase raised $30m today in a late-stage round featuring software providers Adobe Systems and Salesforce.com.
Investment firm Sageview Capital led the round, which also included Altos Ventures, Costanoa Venture Capital, Greenspring Associates, Scale Venture Partners and Sigma West.
Founded in 2005, Demandbase produces account-based marketing (ABM) software that helps businesses identify their key account holders and personalise their marketing towards them accordingly. It has now accumulated more than $90m in funding altogether.
Salesforce Ventures, enterprise software company Salesforce’s corporate venturing subsidiary, invested an undisclosed amount in Demandbase in October 2014, at the same time as the company’s Demandbase Sales Accelerator was released on the Salesforce AppExchange.
Adobe has been a DemandBase backer since the company’s $8m series B round in 2008, in which it took part alongside Sigma and Altos. Adobe subsequently participated in a $10m round in 2011, a $15m series D round in 2013 and a $15m series E round in March 2014.
The funding will be used by Demandbase to expand in the US and overseas, and the company is considering strategic acquisitions that could strengthen its data and real-time identification technologies.
Chris Golec, Demandbase’s chief executive, said: “The additional $30m investment will allow us to capitalise on this market trend faster and commercialise several ground-breaking innovations in ABM to help keep our customers ahead of their competition.”