US-based marketing platform developer Dynamic Signal received $25m in series D funding on Monday from backers including software provider Microsoft’s investment arm, Microsoft Ventures, and mass media company Time Warner.
Private equity firm Akkadian Ventures and venture capital firms Focus Ventures, Trinity Ventures, Venrock and Rembrandt Venture Partners also supplied funds for the round.
Dynamic Signal’s software lets companies handle internal communications and leverage the social connections of employees in order to market products. The platform also integrates with messaging services such as Slack and Yammer.
The company has now secured a total of approximately $68.3m in funding. The latest cash injection will enable it to boost its international activities and will drive recruitment across its engineering, sales, marketing and customer support teams.
Time Warner’s corporate venturing unit, Time Warner Investments, had previously contributed to a $12m series C round in 2014 alongside conglomerate Cox Enterprises, Rembrandt Venture Partners, which led the round, Trinity Ventures and Venrock.
Dynamic Signal received $13.3m in series B capital from Time Warner, Cox, Venrock and Trinity in 2012, the latter three having also taken part in an $8m series A round in 2011.
Nagraj Kashyap, corporate vice-president for Microsoft Ventures, said: “Dynamic Signal is changing the way that companies communicate with their employees with enterprise-grade technology that seamlessly integrates with existing global business processes.
“Our investment represents our confidence in this rapidly growing category and Dynamic Signal’s approach.”