US-based online marketing technology provider Dynamic Yield has secured $32m in a series D round featuring Union Tech Ventures, the venture capital arm of car distributor Union Group.
The round was led by Viola Growth, the growth equity arm of private equity group Viola, and increased Dynamic Yield’s overall funding to $77m since it was founded in 2011.
Dynamic Yield has developed software that enables marketers to personalise any customer interaction across a variety of online channels including the web, email and mobile apps.
The funding will support the expansion of the company’s offering into offline channels including kiosks, call centres, point-of-sale systems and internet-of-things systems. It also intends to expand its headcount from 185 to 230 in the next year, it told AdExchanger.
Earlier investors in Dynamic Yield include media company New York Times, which backed its $2m series A round in 2013 alongside VC firm Bessemer Venture Partners and VC fund Innovation Endeavors.
New York Times returned for the company’s $12.3m series B round in 2014, which included media group ProSiebenSat.1, Bessemer Venture Partners, Innovation Endeavors and Marker.
Dynamic Yield closed a $31m series C round in July 2017 that included internet group Baidu and Deutsche Telekom Capital Partners, which invests on behalf of telecommunications firm Deutsche Telekom.
La Maison, Vertex Ventures and ClalTech also participated in the series C, as did Bessemer Venture Partners, Marker and Innovation Endeavors.