US-based big data marketing platform Everstring raised $65m yesterday in a series B round featuring IDG Ventures, a venture capital affiliate of media and technology research company International Data Group.
Venture capital firm Lightspeed Venture Partners led the round, while Sequoia Capital and Lakestar also contributed capital.
Founded in 2012, Everstring uses big data analytics to identify a client’s audience and crawl the web for potential business-to-business customers. The technology also ranks each prospect, enabling marketing staff to prioritise their sales efforts.
The series B funding will support Everstring’s continued growth.
IDG Ventures previously participated in the company’s $12m series A round in August 2014, which was also led by Lightspeed and backed by Sequoia. IDG Ventures took part in a $1.7m seed round alongside Sequoia and assorted angel investors in 2013.