US-based web analytics provider FullStory has raised $9.15m in a series A round backed by investors including Google Ventures, the corporate venturing arm of internet company Google.
Venture capital firm Kleiner Perkins Caufield and Byers led the round, while angel investor Tom Noonan also took part.
FullStory’s platform enables companies to gain insight into how users react to their content online. The platform keeps a record of all interactions a user makes while on a website including navigation and mouse clicks.
The company will use the series A funding to increase its sales and marketing efforts and to develop new functionalities for its platform. Google Ventures and Noonan previously contributed $1.5m in convertible debt financing for FullStory’s July 2014 seed round, CEO Scott Voigt told Global Corporate Venturing.