LevelEleven, a US-based sales team performance software developer backed by enterprise software publisher Salesforce, has agreed to merge with business-to-business geospatial data provider Geopointe.
Founded in 2012, LevelEleven markets a software suite that helps enterprises monitor and motivate customer sales agents. Users can import real-time metrics on each agent based on information from Salesforce as the basis for coaching or incentives such as personal scorecards.
The merger will create a new company dubbed Ascent Cloud that will focus on performance and customer relationship management in sales and other customer-facing settings.
LevelEleven had raised $8.5m ahead of the acquisition according to press releases and media reports, not including an undisclosed sum provided by management consulting firm Ascent Group in 2016 that gave it a stake sized at nearly 50%. Ascent acquired a majority stake in Geopointe in 2017.
Salesforce’s corporate venturing arm, Salesforce Ventures, had participated in a $2m round for LevelEleven in 2015 that was led by NCT Ventures, following $2m in convertible note financing from Dallas Angel Network, Tamiami Angels and undisclosed existing investors the previous year.
LevelEleven had already received $2m in a 2013 round backed featuring Salesforce, Detroit Venture Partners, Hyde Park Venture Partners and undisclosed additional investors including two unnamed athletes, taking its overall funding to $4.5m.