Gigya, a US-based marketing technology company which provides brands with social login, permission-based data collection and consumer engagement tools for their websites, has closed a $25m funding round led by venture capital fund Greenspring Associates, with support from existing investors including US-based media company Advance Publications and venture capital firms Benchmark Capital, Mayfield Fund and DAG Ventures.
Gigya now has raised $70m in venture funding. Previously, Gigya raised $15.3m in June 2012, $6m in March 2011, $11m series C funding in October 2008, $9.5m series B funding in March 2008, and $3m series A funding in February 2007.
The new capital will be used to meet increased demand for Gigya’s products, to expand sales and marketing teams, and in product development.
John Avirett, partner at Greenspring Associates, said: “Investing in Gigya was an easy decision to make and we jumped at the opportunity. The company’s fundamentals — its products, its leadership, and its sustained growth — have put Gigya on the path to becoming a large independent company with an enormous market footprint.”
Patrick Salyer, chief executive officer of Gigya, said: “Greenspring Associates has an amazing track record investing in SaaS companies and we’re thrilled to have them as an investor.”