US-based internet marketing firm Viglink has raised $18m in a series C round led by new investor RRE Ventures, with participation from returning investors Google Ventures, which acts as the corporate venturing arm of Google, Emergence Capital, and First Round Capital.
Additional contributions came from tech startup-focused financial institution Silicon Valley Bank and Correlation Ventures.
Founded in 2009, Viglink monetises content by hyperlinking specific keywords on a website, driving web traffic to its merchant affiliates. Firms using Viglink’s advertising services include eBay, Amazon, Nike, Nordstrom, Hilton Hotels & Resorts, and Best Buy.
Viglink plans to use the funds raised to expand its international operations and develop its technology to better suit the needs of advertisers. It has raised $25.3m to date.
Viglink previously raised $5.4m in a series B round in March 2011, $1.1m in a series A round in October 2010 and $800,000 from a June 2009 seed round. Google has backed the company in every round thus far.