Google Ventures, the corporate venturing division of US search engine Google, has led the $5.75m series C round for Trada, a US-based company which helps businesses with online search advertising.Google invested $4.25m of the round, according to news provider Read, Write, Web.
US venture capital firm Foundry Group also participated as a repeat investor after supporting Trada’s $2.2m series B round in March having been launched the year before.(Read separate blog by Foundry and founders on the seed-C rounds.)
The C round will finance Trada’s international expansion, grow its agency model and diversify beyond paid search into other types of online advertising, such as display.
Rich Miner, co-head of Google Ventures, will join Trada’s board and said: "Trada’s unique model brings search marketing expertise to a wide range of businesses that lack the resources and expertise to effectively run large-scale campaigns themselves."