GuideSpark, a US-based video technology startup which provides HR departments with employee communications videos, announced at the end of August that it had closed a $5m investment led by early stage venture capital investor Storm Ventures; other investors included IDG Ventures, an investment network whose limited partners include IT media company International Data Group.
The funds will support GuideSpark’s growth plans.
Keith Kitani, GuideSpark chief executive officer, said: “We have seen incredible success in the past year, having helped many brand name companies like Adobe, 7-Eleven, Inc., LeapFrog Enterprises, Inc., DPR Construction, SurveyMonkey, City of San Antonio, Infoblox and more improve employee engagement using customized videos.”
Ryan Floyd, managing director, Storm Ventures, said: “We see a huge opportunity in digital employee communications and view GuideSpark’s solution as offering the benefit of customizable content without the huge expense that often comes with it.”