US-based digital marketing software provider Offerpop has closed a $15m series C funding round led by venture capital firm Edison Ventures that also included Hearst Ventures, the corporate venturing unit of media company Hearst Corporation, and enterprise software provider Salesforce.com.
The series C, which also featured existing investors Windcrest Partners, CommonAngels and Mesco, brought Offerpop’s overall funding to $25m. Bulger Partners, also a previous investor, acted as financial advisor for the latest round.
Originally known as Doodlebop, Offerpop offers a software platform that helps brands engage with mobile and social media users. It will use the capital to continue development on the platform.
“With the rise of mobile and social, the most powerful content is now user-generated. And the most effective marketing is authentic and consumer-driven,” said Wendell Lansford, CEO of Offerpop.
“Offerpop provides a complete solution for this new reality, allowing brands to adapt to a new marketing landscape driven by social and mobile consumers and content creators.”